It was relaunched in July 2004 as a company that has higher volume sales and lower product prices.
His motto was "Give the customer value and you will get volume sales in return."
Imported beer accounted for only 8% of total volume sales in 2006.
Prices are lower than average because of volume sales and spot purchasing.
But Smart's perky image has not translated into volume sales.
The consequent high price limited their potential for high volume sales.
In 2011 it accounted for over 63% of overall retail volume sales.
"Since 1985, our volume sales of containers has tripled to about 25,000 units per year."
Towards the end of 1990, volume sales were running 20% below the levels of 1988 and 1989.
The increase was led by a 6 percent rise in bulk volume sales.