He claims to be "developing the next generation of gonzo journalism."
No one else gets credit for gonzo journalism in the dictionary; but then not many journalists would want it.
The name is a reference to gonzo journalism, in which the reporter is part of the event taking place.
Although this book is considered a prime example of gonzo journalism, Thompson regarded it as a failed experiment.
A psychedelic road trip across America makes for gonzo journalism at its unreadable best, or worst.
Gonzo journalism is a perfectly legitimate stylistic choice, and it makes this kind of thing a much more engaging piece.
Though not known at the time, the article marked the first appearance of gonzo journalism, the style that Thompson came to epitomize through the 1970s.
Gonzo journalism attempts to present a multi-disciplinary perspective on a particular story, drawing from popular culture, sports, political, philosophical and literary sources.
Godfather of "rock or gonzo journalism" (long-before the term existed).
Many of his articles focused on the relationship between health and public policy, with a creative and personal perspective in the tradition of Gonzo journalism.