It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.
By its personalized nature, one-to-one marketing can fulfill this desire.
With the personal and targeted nature of one-to-one marketing, consumers can spend less time making purchase decisions.
This ability enables what is called one-to-one marketing or personalization.
Thus the concept of one-to-one marketing is established.
His book, Relationship Marketing, was a pioneering work in the concept of one-to-one marketing.
A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing.
"You're going to have the opportunity of true one-to-one marketing; advertising that's segmented, accountable, increasingly sophisticated."
A company wants to do a little one-to-one marketing.
This allows them to do that, rather than make that leap to one-to-one marketing.
Słownik marketingu