mere-exposure effect

The mere-exposure effect exists in most areas of human decision making.

This observation led to the research and development of the mere-exposure effect.

One study tested the mere-exposure effect with banner ads seen on a computer screen.

This research bolsters the evidence for the mere-exposure effect.

The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

It seemingly occurs subconsciously, with the mere-exposure effect ruled out as a possible explanation.

The mere-exposure effect originally referred to the tendency of a person to positively favor those who they have been physically exposed to most often.

One experiment that was conducted to test the mere-exposure effect used fertile chicken eggs for the test subjects.

The scholar who is best known for developing the mere-exposure effect is Robert Zajonc.

This concept was seen as the "Mere-Exposure Effect".

Goetzinger's experiment was to observe if the students would treat the black bag in accordance to Zajonc's mere-exposure effect.

According to Zajonc, the mere-exposure effect is capable of taking place without conscious cognition, and that "preferences need no inferences".

Charles Goetzinger conducted an experiment using the mere-exposure effect on his class at Oregon State University.

According to the mere-exposure effect, employees in more central positions that must relate to many others throughout the day, such as a manager, are more likely to be considered popular.

In regards to the mere-exposure effect and decision making, Zajonc states that there has been no empirical proof that cognition precedes any form of decision making.

The most obvious application of the mere-exposure effect is found in advertising, but research has been mixed as to its effectiveness at enhancing consumer attitudes toward particular companies and products.

In the advertising world, the mere-exposure effect suggests that consumers need not cognize advertisements: the simple repetition is enough to make a 'memory trace' in the consumer's mind and unconsciously affect their consuming behavior.

The mere-exposure effect has been explained by a two-factor theory that posits that repeated exposure of a stimulus increases perceptual fluency which is the ease with which a stimulus can be processed.