Google, on the other hand, does not have a premium brand.
"People know us as a premium brand," he said.
It is if you're the kind of shopper who only buys premium brands.
"You can't develop a premium brand purely from a business case," Forster says.
They make enough money to buy beer, but will not pay for a premium brand.
And we are still seen as a premium brand by members.
Now promoted as a premium brand of cards, there were three different series available.
Department stores selling premium brands are feeling the pinch the most.
"Instead of just a bar call, he should have used a premium brand," joked Stewart.
Many exporters find that they need to position their product as a premium brand to justify higher prices and cover all these costs.