drip marketing

Drip marketing can be used as a function of the lead generation and qualification process.

The most commonly used form of drip marketing is email marketing, due to the low cost associated with sending multiple messages over time.

Email drip marketing is often used in conjunction with a Form (web) in a method called an autoresponder.

Although more costly, direct mail software has been developed that enables drip marketing techniques using standard postal mail.

This interactive roundtable session will address how both 'Drip Marketing' and aggressive ongoing touch points can help create additional sales.

The principles of drip marketing have been applied in many social media marketing tools to schedule a series of updates.

Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up.

Often called Autoresponders, new leads are automatically enrolled into a drip marketing campaign with messaging relevant to the call-to-action from which the lead came.

Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.

Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles (large ticket items or enterprise-level sales).

With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically using autoresponders-known as Drip Marketing.

Whereas persistent follow-up can become a deterrent to closing the sale, Drip Marketing methods offer the ability to remain top-of-mind, and even prompt action, without jeopardizing the relationship.

The phrase "drip marketing" is said to be derived from "drip irrigation", an agriculture/gardening technique in which small amounts of water are fed to plants over long periods of time.

Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient.