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But that would be a tough sell because $72 million has just been spent on the highway.

In the early days, the interview was a very tough sell.

With the players out of action for almost seven weeks, it would obviously be a tough sell.

But studies show that the message will be a tough sell.

Yet the banks may have a tougher sell than they think.

But he said it was going to be a "tough sell" and could take a long time to put into effect.

But the magazine might be in for a tough sell.

If there wasn't any reason to do it, I'd have a tough sell.

Trade, in the final year of the Clinton presidency, has become a tough sell.

If they are going to ask $299, I think it will be a tough sell.

It might be a harder sell than the toy company thinks.

Either way, the hard sell is one of her basic skills.

"Prewar cars in general are a harder sell today," he said.

The local players tend to be a harder sell.

At our table Dale was giving us a hard but polite sell.

But the organization acknowledged that getting tenants to cut back would be a harder sell.

Trapped in a room with someone giving me the hard sell is not my idea of fun.

Both are good products, he says, but this one is a harder sell.

Children like stories; science can be a harder sell.

More personalized things like human resources, legal services and public relations remain a harder sell.